Words – Harder than Concrete


The following piece was written over a year ago for publication by a South African professional Journal but was declined because it was viewed as too racially contentious.  It is relatively upbeat about possible solutions and I have to say that my view has become considerably more pessimistic about South Africa in the subsequent year.

The basic principles remain valid however as they relate to the fundamental psychology of human beings and the role of words in this psychology.

I have previously addressed a number of issues which are potentially impacting the success of the South African experiment.  An experiment in peaceful regime change that caught the imagination of many around the world.  An experiment that continues to be monitored.  In this piece I will look at another facet of what is absolutely vital to the success of the "rainbow nation" --  language --  words -- psychology:


1.    An early hard lesson – words and psychology are harder than concrete

When I started out doing what I do today, I was of the opinion that psychology was "for sissies" – I was an engineer, I KNEW how to design things that worked, "the soft issues", psychology, were "fluff and stuff" that I did not need to know about.

As I entered the world of non-tangible projects I walked "slap bang" into a series of projects in which I discovered that, in fact, psychology, and the words that create psychology, were harder than concrete.

A person who has adopted a mental position or stance and is resisting change or refusing to change is much more difficult to identify than a block of concrete in the road and a lot more difficult to move.



Blocks of concrete, buildings and similar physical world components standing in the way of change can be simply blown up and trucked away.  A human being who is mentally standing, arms akimbo and saying "you want me to do that?  Try me and see" is much harder to identify and much harder to shift.

As a person who has passionately believed in this country all my life I now find myself reading the words that are being spoken by diverse people, listening to conversations and listening to what is NOT said and I am DEEPLY concerned.

So this article is intended as a technical discussion of some principles that I hold are vital to understanding the dynamics of our lovely country and to charting the future of peace and prosperity that we all so earnestly desire.

I have come to understand that in order to succeeed one must ensure that failure does not happen.

Thus, where I discuss negative aspects or factors that may cause failure it is within this context – the context of an engineer who is passionate about engineering and therefore who is passionate about success being achieved by NOT failing.


2.    Words design and build engineering systems and …

There is a lot of talk these days about nationalizing farms and mines without compensation and other talk that, for many, causes deep discomfort.

What is a farm, a mine, an economy?

An economy is the consequence of a symbiotic interaction between different people with different knowledge and experience, who interact to create value such that there is sufficient value created that the people who created the value have something left for their own enjoyment.

But let us step back a moment.

How does a farm, a mine, a building or a bridge come into existence?

Fundamentally all significant things, technologies and methodologies come into existence through an exchange of ideas between human beings and then an interaction between human beings to make the thing a reality.

A bridge is designed by a person who has the knowledge and experience to identify the need to get to the other side of a river or gorge, communicating that need to someone who knows how to design a bridge.

That person then produces sketches and drawings which are annotated with … well, words, a drawing is valueless without the words and numbers that explain what it is about, what materials are used, what dimensions apply, etc.

The system or structure is painstakingly created by human beings using words to communicate to other human beings what needs to be done – "excavate a rectangular hole, three meters long and two meters wide until you reach bedrock" would be one such instruction.  Design and construction requires a continuous stream of words between human beings who understand the meaning of those words – if I use the word "bedrock" and you do not know what  "bedrock" is we are stuck right there until we find a common understanding that allows you to determine when the hole has reached bedrock.

Mines, like farms and like bridges, are the consequence of symbiotic interaction between human beings using words to conceptualize, design and direct the action of other human beings towards the desired outcome.  Remove the human beings who have the knowledge and experience to operate the mine and we are left with a hole in the ground and infrastructure sold for scrap as in the recent failure of Aurora that was widely reported.







3.    Numbers are very special words

In discussing words it is important to recognize that numbers are actually very special words and symbols – they have very specific meanings.

Engineers constantly use numbers as special words in their communications to indicate dimensions, flow characteristics of fluids, time, etc.  Without numbers engineers do not have a basis to communicate.

Understanding of the quantum significance of a numeric value is fundamental to understanding technology in nearly all cases.

As I prepared to write this article, a newspaper headline stated "at least 40,000 potholes fixed every month in Gauteng since beginning of year" – a mind blowing statistic which I find hard to believe and, if it is correct, a massive indictment of the state of disrepair of roads in Gauteng.  One has to ask whether the person who made that statement had their facts correct or whether perhaps the person who recorded and reported the statistic perhaps made a mistake.  For a technical person who understands roads and road repair that number carries with it all sorts of crisis meaning that is not available to most who read the article without that insight.


4.    Words operate by association

As with the case above, words work by association – "Lion" has no meaning until some basic impartation of knowledge takes place.  "Lion" has a different association if one has seen a poor quality photograph; or if one has studied in detail a book full of close-up photographs and many pages of text; or if one has actually seen lions in a zoo or in a game reserve; and a much greater association if you have been chased by a lion; attacked by a lion; or lost a leg or a loved one in an attack by a lion.

"Bedrock" in the preceding point carries with it different meaning depending on the depth of one's understanding of geology.

"40,000 potholes a month" has a different significance if you actually spend your life repairing potholes.

And, so it goes.

Calling people "thieves" or "criminals" carries with it a particularly unpleasant association and, by association, opens the door to mental pictures of how one might deal with such people.  When this is publicly widely stated and repeatedly reported it triggers negative attitudes in the minds of those who are NOT branded as thieves and criminals and also in the minds of those so branded.  This is particularly so IF they consider the label to be inappropriate or, in fact totally unjust and uncalled for.  This leads to other negative word associations and potentially strong and hostile negative reactions.

Such words are being bandied about in certain quarters and, having been spoken to those they have been applied to, they are increasingly generating very negative responses.  One of those negative responses is that people are leaving, another is that they are mentally "resigning", giving up.  There are other responses as well that are even less desirable.


5.    Words build morale and tear it down, start wars and end wars, define love and destroy love

Words build morale and tear it down.

A very powerful book on building constructive relationships between human beings is "How to win friends and influence people" by Dale Carnegie -- see Amazon at http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034

It is an excellent book on how to get the best out of people … through the use of constructive and uplifting words.  If you have not read it I heartily recommend it.

It so happens that almost the entire book deals with the words people use towards one another and their attitude in using those words.  Having read the book some years ago I took significant measures to adjust my way of dealing with people and my way of speaking to people.

Words start wars, and end them.

Winston Churchill's stirring oratory "we will fight them on the beaches … we will NEVER surrender" is widely credited with the British Isles fending off the German attack in the Second World War and, at some level, turning the war around resulting in Germany's defeat.

Yes, there were MANY other factors but, were it not for the high level of motivation and morale of the British during those days it is unlikely that they would have survived the onslaught.

Words define love and tear down love.


                Words …

                                Words …

                                                Words are, in a very real sense, the very essence of advanced society and human interaction.

We have a choice every moment of every day to utter words that build up or words that tear down.

And … the harsh reality is that it takes far fewer negative, destructive words to tear down and destroy morale than it takes to build it up.

It takes far fewer words of distrust to destroy trust than it takes to build trust.

And, from where I sit, there are too many negative words being uttered by African people in public life in South Africa today for the good of the nation.  Deteriorating morale is far more prevalent than is healthy.

From where I sit "kill the farmer / Boer" is language I will not accept and will not tolerate.  I have family who farm.  I regularly receive reports of farmers who have been brutally murdered or beaten up.  My entire grounding in language and words tells me there is a solid and unavoidable correlation between the words and the deeds.

I cannot comprehend how anyone who claims to want goodwill in this society can argue for the singing of that song and I even more cannot comprehend how they can talk of appealing the recent Court Order (2011) against singing “shoot the Boer”.

With this context you will see how I find the two video clips above so TOTALLY unacceptable.

We need to speak constructive words over this nation.

We need to SING constructive words over this nation.


6.    "Sorry" one of the  most important words

I have learned over many years that I make mistakes.

And, I have also learned that when I make mistakes the most powerful words are "I recognize that I have … and I want to apologize unreservedly for what I have done" or simply "I am really sorry, please forgive me".

What would it do for the psyche of this nation if those who have insisted on championing "shoot the Boer" were to say "we have realized that these words cause great discomfort to a large number of people, that was not our intention, we are truly sorry for the pain and discomfort we have caused and we apologize unreservedly and commit to never again sing or speak those words"?

Whites NEED to hear this LOUDLY and PUBLICLY from President Jacob Zuma IN PERSON.


7.    "No" another very important word

There is a time to say to someone that what they are doing is unacceptable.

We should NOT have to let things get so out of hand that we are so angry that we are able to mobilize ourselves to say "no".  All that is required when confronted with unacceptable behaviour is to say "I do NOT accept that behaviour, kindly cease at once".  And, surely if the other party is seeking to build relationships, build morale and build a nation they will go out of their way to understand why the other person is upset and to change their behaviour or their words in a constructive manner.

People who do this are ambassadors for peace.

People who go the other way are ambassadors for war as much as they may proclaim alternative agendas.  I think particularly of President Jacob Zuma in the Videos above.

It would NOT be necessary to hold "disciplinary hearings" if leaders said "no" consistently and clearly when behaviour was out of line.

It is people's words more than anything else which direct our behaviour and influence our attitudes.

There is a need to say "no, we will not …" and to be clear about it – either it is government policy to seize farms and mines without compensation or it is not.  Why are we CONSTANTLY fed mixed messages?

If it is not then all that is required is "no, we will not …" and if it is then it is time to be open and honest with all the people of this country.


8.    Silence – a very powerful word

An extension of the previous point – silence.

Some years ago I attended a speaking course on "the nine types of silence in public speaking" which discussed at length, with examples, how silence can be used for emphasis in speaking.

Ever since then I have become intensely aware of silence as an element of communication.  In particular, a long silence will get people's attention and, if too long, will make them uneasy.

So it is in the public arena – when a person in the public eye makes statements that are widely reported, especially when at some level that person purports to represent the powers that be, those who are impacted by those statements pay attention and look for those in power to either confirm or deny the uncomfortable statements.

Ultimately, the harsh reality is that when someone in a high profile position allied to government states that farms and mines will be nationalized and government does not robustly countermand those statements and say "NO" the unavoidable conclusion is that government actually is saying "yes" – there is a saying "a deafening silence" and that is what has accompanied certain public utterances for an uncomfortably long period of time now.

When that person calls whites "criminals and thieves" and there is silence one has to conclude that the leadership of the ANC agree and that rumours that Julius Malema was actually the spokesperson of the ANC to the masses were valid and that it was only when he overstepped the mark and criticized his sponsors that he was disciplined.

People are drawing conclusions, those conclusions are not favourable, and they are taking measures in response.  Reports indicate that well over one million people -- highly skilled and highly educated and therefore highly economically active people, including their families -- have left South Africa since 1994 and indications are that the exodus continues.  A recent report indicates that "800 graduate professionals are leaving South Africa every month".


9.    Words, will determine the success or failure of the South African experiment

For those with eyes to see and ears to hear, the loss of these people is starting to threaten the technology framework and infrastructure of this rainbow nation, whether in education, in engineering, in … the drain is happening.  Racially flavoured words about "too many …" and "not enough …" are sapping morale and sending a message to many that they are not welcome and should get out while the going is good.

The trillion dollar question is whether the economy of this country can thrive despite this loss – words will determine the outcome.

Other nations go out of their way to attract graduate professionals and business people.  As one of those people I have to say that the message I am consistently receiving from the ruling elite in South Africa is that I am no longer welcome in the country of my birth – I wonder if that really IS the message they want to send?

If not, it is time for course correction, it is time for clear, concise, consistent communication that says that ALL South Africans are welcome and valued in the country of their birth.  Words will make or break this country in the months and years ahead.”

Either President Zuma and the ANC condone the murder of white South Africans or they do not -- all their words and their silences at this point indicate that they DO condone these murders -- they will have to change their language radically and consistently if I am to conclude that they are opposed to these murders.

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Do NOT Impute Motive

From consideration of the current situation in South Africa it is very easy to infer a hidden agenda on behalf of the ANC to destroy Europeans in South Africa, however I have come to understand that this is NOT the case, refer


The counterpoint to this is that the motive of Afrikaner Europeans was ALSO not the motive imputed to them by the ANC and the Western world


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One Hundred Thousand challenged to seek the Almighty Creator at the Voortrekker Monument in Pretoria on Monday 16th December 2013

This website evidences the impending utter destruction of South Africa and challenges those who can grasp the seriousness of the situation to come before the Almighty in Pretoria on Monday 16th December 2013 to cry out for deliverance -- see page http://www.south-africa-the-real-issues.org/Gathering16Dec2013.aspx

If you have NOT seen this YOU need to!

President Jacob Zuma, President of South Africa, leads the ANC Leadership and tens of thousands of ANC supporters in singing "The Cabinet will shoot the Boer with machine guns" in Bloemfontein on 8th January 2012 -- it appears that he may well have done this AGAIN on 16th December 2012

If you have NOT seen this you NEED to

This violates his Oath of Office, the Constitution, and, and, and -- it is a basis for impeachment

The agreement reached in October does NOT neutralize the culpability of the PRESIDENT doing what you will see here

This is NOT a "struggle song" -- the Cabinet during the struggle was made up of Boers -- this is a MODERN song

There is a direct correlation between this and the massive rate of white murders discussed in this book and on this site (between 68,800 and 165,000 since 1994)

There are OTHER very unpleasant unavoidable conclusions to be drawn

Note the enthusiasm of the participants and then ask yourself what conclusion you draw!

This website and the book that is available for free download here discuss this and many other unpleasant facts that point to some very unpleasant conclusions about the direction that South Africa is going

You can download the video from https://www.box.com/s/yfricz1py78hitx4aal7

or from https://docs.google.com/file/d/0BxX3T4bXCWezYjVHQzNBU3hLTWM/edit?usp=sharing

Please take some time to engage with the content

The ONLY way that Jacob Zuma and the ANC can reverse this is by a widely broadcast public apology by Zuma and his top ANC Cabinet members broadcast on all TV and Radio Channels and many newspapers and CONCRETE action to bring a halt to ending white murders -- in my mind that requires that the Death Penalty is reinstated

Visit http://www.south-africa-the-real-issues.org/Home/ZumaSings.aspx for further toxic songs and further commentary


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Website Contents

Please click on the topics to access the relevant page


Do NOT Impute Motive -- the ANC and the Afrikaners

About the Cover


Zuma leads tens of thousands in singing about murdering whites -- an in-depth analysis of why this is so destructive

The South African Extreme white murder rate -- what is driving it? -- analyzed in-depth

What was Apartheid Really? -- an in-depth analysis of why Apartheid was NOT what it is widely believed to be



· Preamble

· Simplifying Complexity – my Analytical Approach

· Who AM I?

· What I am Feeling (same as most Europeans?)

· Evidence of Impending Collapse

· The Audience for this Book

· The Level of Murders of Europeans

· Race – The Unmentionable Fundamental that is Driving it ALL

· To my African Countrymen – WHY I am Alienated

· Why am I so UNSETTLED?

· 10 Concrete things the ANC is doing that are causing Irreversible Economic Damage

· There ARE Highly Intelligent and Highly Capable Africans – BUT…


The Critical Issues

·         The Critical Issues Overview

·         Mythology

                o   SA Myths Debunked

                o   What the White Man Brought to South Africa

o   The Truth about Exploitation, Oppression, etc

o   Erroneous Thinking in terms of Majority Rule

o   Affirmative Action and Black Economic Empowerment are Complete Misnomers

o   The Black Settlement Phenomenon – Total Lack of Creativity and Initiative – Social Helplessness

o   How is Prosperity Created?

o   How is Poverty Created?

o   The ANC is Founded on a Fundamentally False Premise

·         Economic Meltdown -- The Time Trajectory of Strategic Collapse

·         The ANC’s REAL Agenda?

·         Black Population Explosion

·         The Collapse of Education

·         South Africa is NO Longer a Democracy

·         Other 


The Intangible Factors Driving South Africa’s Collapse

·         The Dunning-Kruger Phenomenon ? Arrogant Ignorance and Other Destructive Consequences

·         Understanding Early Childhood Learning and its Impact on South Africa

·         Understanding “Power-Fear” and its Negative Consequences for South Africa

·         The African “Garden of Eden” Mindset (Money Grows on Trees)

·         Greed Versus Prudence

·         Understanding versus Rote Learning

·         Assets and People do NOT EQUAL Wealth

            o   The Land Issue

            o   Asset Obsession and things that are NOT Wealth

            o   Different Definitions of Wealth – Another Point of Difference

·         Genetics?

            o   Major Gaps in African Deductive Reasoning – Cause and Effect, etc

            o   Is the Manifest Cause and Effect Cognitive Gap Throughout Africa Evidence of a Genetic Short Coming?

·         Words – Harder than Concrete

·         The African Victim Drama and European Rescue Drama Dynamic

·         Communism – Exacerbating Power-Fear and Arrogant Ignorance

·         Witchcraft and Ancestor Worship – Central to Understanding

·         European Fundamentals that Mask the Seriousness of the Situation

                o   Attributes of Europeans and Africans Contrasted

                o   Psychodynamics of Africans and Europeans

o   European Fundamentals – Towards Understanding South Africa 2013

o   Mistakes the Europeans (especially Afrikaners) made

o   The 2%:12%:86% Wealth Creation Phenomenon amongst Europeans

o   Fundamental European Values at a Wealth Creator, Wealth Developer Leadership Level

o   What South African Europeans do Instinctively to Accommodate Africans

·         Liberalism

            o   Incorrect beliefs of Liberal, Christian Europeans

            o   Liberalism – Seriously Clouding the Issues

·         The Religious Dimension

·         Apartheid

            o   Overarching Headlines a Week after Reading the book “Bulala” by Cuan Elgin

            o   Thoughts after Reading Bulala – A True Story of South Africa by Cuan Elgin

            o   What WAS Apartheid? – REALLY?

            o   Afrikaner Racial Hostility, Distrust, Fear and Arrogance – Truth with Wrong Attitude

            o   The Afrikaner Paradox – Blessed AND Persecuted

            o   Apartheid – Afrikaner South Africa’s Public Relations Disaster 

                    o   Critical Population Statistics

                    o   White Unemployment

                    o   Afrikaner Alienation

Some Important Principles

·         Creating Wealth in the New South Africa

·         What is an Economy? – REALLY?

·         The Fundamentals of Mining

·         What is the Purpose of Government?

·         Why South Africa could NOT have Grown much more before 1980


Other Considerations

·         Did you know? – things that are breaking

·         An Alternative Summing up

·         Why is the Johannesburg Stock Exchange so Strong?

·         Letter to the Editor of a Professional Journal

·         Letter to the Editor of an Afrikaans Newspaper about Zuma singing Shoot the Boer

·         Why are Europeans NOT much more Energized in Defending themselves?

·         Why did the ANC only really have an impact from the late 1940’s?

·         Lessons from Dingaan and Retief ? Treachery

·         The Battle of Blood River – a Case Study in African Fundamentals

·         What IS Democracy?

·         What the British Brought

·         A Prophetic View – “The Almighty Speaks on South Africa”


Possible Courses of Action

-         Technically Valid Corrective Actions – Envisioning the Impossible

-         What can YOU do?

-         The basis for Europeans Withholding BEE, AA and tax and Demanding Change NOT the way to go

-         Your Options

-         Defensive Actions to Consider

 -         Get the message across

        -         Contact Newspapers around the World -- nearly              300 eMail Addresses

        -         Contact Europeans Parliamentarians

        -         Contact Diplomatic Missions 

        -         Western Cape


Conclusion – The Essence of my Views on South Africa


Fast and Pray -- Some Spiritual Considerations


Follow up -- Developments after completing the book


Click here to download free pdf eBook -- South Africa -- The Real Issues (24 MB)

The ENTIRE book is ALSO presented on this site so that you can read on-line -- there are links in the Table of Contents to all pages

Please click here to send an email to subscribe to our mailing list Subscribe@south-africa-the-real-issues.org

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